Vitaminwater (a popular drink sold with soft drinks) is currently involved in lawsuit brought on by a Washington (D.C.)-based consumer advocacy group, the Center for Science in the Public Interest (CSPI). The lawsuit was filed claiming the manufactures of Vitaminwater, Coca-Cola, practiced "deceptive labeling and marketing for the soft drink, which included claims that the drink could reduce rise for eye disease, promote healthy joints and support 'optimal immune function.'" Vitaminwater also labeled these drinks with words including "defense," "rescue," and "endurance".
Here is where it gets awesome... In court briefings, attorneys representing the Coca-Cola company had a compelling defense stating that they were innocent of misleading the public because "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage."
I'm not sure what the most disturbing part of this story is. Is it that...
- The Coca-Cola company thinks it's fine to use misleading words on Vitaminwater?
- Consumers believe what is printed on Vitaminwater labels?
- The Coca-Cola legal defense team stats they are innocent because the public is smart enough to know the words they print on their products are misleading and inaccurate?
So Shenanigans to you Vitaminwater and the Coca-Cola company! Perhaps you should stick with producing just Coke with the equivalent of 39 grams of sugar (that's 10 teaspoons of sugar!) per can and caramel coloring that has been linked to causing cancer. Or perhaps you should stay focused on your Diet Coke, sweetened with aspartame, which has been linked to Chronic Fatigue Syndrome, Epstein-Barr, Post-Polio Syndrome, Lyme Disease, Grave's Disease, Meniere's Disease, Alzheimer's Disease, ALS, Epilepsy, Multiple Sclerosis (MS), EMS, Hypothyroidism, Fibromyalgia, Lupus, non-Hodgkins, Lymphoma, and Attention Deficit Disorder (ADD). Oh, and don't forget the caramel coloring that has been linked to causing cancer.